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Marketers: Identify and Activate Your ‘Dark Social’ Blind Spot
The following is a guest contributed post from Rebecca Watson, VP of Business Development at RadiumOne It is hard to act on what you can’t see, a concept that has lead marketers to largely ignore ‘dark...
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Opinion: Why Programmatic is the Future of Mobile Advertising
The following is a guest contributed post from Or Shani, CEO and founder of Adgorithms. With a recent boom in ad technology, many marketers are lost as to how they can use it to drive mobile...
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OPINION: How Engagement Experiences Leverage a Brand’s Accountability
The following is an exclusive guest contributed post to MMW from Roy DeYoung, Senior Vice President of Creative Services for PM Digital. Since the advent of ecommerce, competition for consumer...
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Are Your Mobile Visitors Getting the Most Out of Your Site Search?
The following is a guest contributed post from Cristian Arno, the founder and managing director of Lingo24, a translation and localization company. As more and more of us take our internet browsing and...
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Opinion: Four Tips to Optimize Your Mobile Advertising Strategy
The following is an exclusive guest contributed post from AppsFlyer CEO Oren Kaniel. With people spending more time online in apps than on the mobile web and mobile advertising expected to grow in...
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Opinion: Email Marketing Lessons from the Very First Home Run
The following is an exclusive guest contributed post from Adobe Campaign’s Senior Product Marketing Manager, Patrick Tripp. The first known email campaign generated more than $13 million in sales as...
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FollowAnalytics Launches a Much Needed Mobile Marketing Scorecard
One of the new mobile tools unveiled at last week’s Dreamforce 2014 was the Mobile Marketing Scorecard by FollowAnalytics. This new analytics tool, which will be free for its first 90 days, allows...
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MMW Op-Ed: Rise of the Social Analyst
By Jordan Enright-Schulz, product marketing manager for Adobe Social. Social media marketing is growing up, in large part due to the rapid development of sophisticated social media management platforms...
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Is Facebook a Fiasco for Budding Entrepreneurs?
Are you — like most people — checking into Facebook multiple times a day? And is the time spent adding up to something more than idle scooting around reading your friends’ posts about holiday vacations...
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MMW Op-Ed: Five Tips for Creating the Best Digital Loyalty Program
The following is a guest contributed post to MMW from Joe Brannon, CEO of textLIVING. Loyalty programs can be a great way to drive sales and build closer customer relationships. But it’s important to...
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MMW Op-Ed: Five Tips for Mobile Retargeting
The following is a guest contributed post to MMW by Michael Benedek, CEO of Datonics. The practice of retargeting ads to consumers who have shown a previous interest in a product or service has been...
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Could Local Advertisers be the Biggest Winners of the Midterm Elections?
The following is an exclusive guest contributed post shared with MMW by Andy Monfried, CEO of Lotame. Much has been written about the migration of political ad spend to digital channels. The...
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From Pony Express to Warp Speed: 5 Ways Market Research Will Evolve in 2015...
The following is a guest contributed post from Kyle Henderson, Founder of YouEye. Market research has been an important component of business since the first merchant defined the first target customer....
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Top 5 Mobile Marketing Trends to Watch for in 2015
The following is an exclusive guest contributed post to MMW from Hanit Marinov, VP of Marketing at Perion Network. “Mobile-first” has become a mantra for most businesses and mobile marketing has become...
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MMW Op Ed: The Cross-Channel Conundrum
The following is a guest contributed post to MMW from Andrew Hoeberichts, Senior Vice President of Merkle’s Travel, Media, and Entertainment Practice. Applying insightful analytics begins with the...
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MMW Op-Ed: It’s Too Cold to Shop
The following is an exclusive guest contributed post to MMW by Samantha Stallard, Content Marketing Manager of Fluent. As a girl growing up in Georgia, I had no business moving to New York as an adult....
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MMW Op-Ed: Granular Politics Demand Granular Campaign Management
The following is an exclusive op-ed contributed to MMW by Targeted Victory Co-Founder, Michael Beach. The amount of time between election cycles ensures that the best political campaigns from one cycle...
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Op-Ed: Why You Shouldn’t Leave Your Social Media to a Niece or Nephew
The following is a guest contributed post to MMW from Jay York, a social media strategist at EMSI Public Relations. It’s true that millennials are massive users of social media, but does that mean any...
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Star Trek, Mr. Spock, and a Highly Sought-After Future
The following is a guest contributed post by Dr. Nick van Terheyden, CMIO of Nuance Communications. Like many others, I was deeply saddened to hear about Leonard Nimoy’s passing. He was a great actor,...
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Opinion: Marketing Made for the Mobile Medium
The following is an exclusive guest contributed post to MMW from Dave Bell, CEO of Gummicube Late in the 1990’s we were in the very early days of mobile. At this point in time wireless handsets started...
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